The Start UP Writer CHAPTER FOURTEEN
We didn’t lose the game; we just ran out of time.
Building trust with your consumers is the cornerstone of a long term relationship. The quickest way to build trust is for the consumer to know you, to believe in you, believe in your product and experience. This is the goal of your Brand, the mission, if you will, of all of your marketing efforts.
Once you establish credibility, through logo, through story, through experience, then your customers…