How to market using blockchain
An Introduction to Blockchain
Blockchain is a technology that creates a permanent, unalterable record of transactions by storing them in blocks. The first blockchain was created for Bitcoin, but the concept has since been applied to other industries including pharmaceuticals and supply chain management.
In this article you’ll learn:
- What blockchain is and how it works
- The benefits of using blockchain for marketing purposes
- How marketers can benefit from using blockchain technology in their businesses today
Blockchain Meets Internet Marketing
The blockchain is a decentralized, distributed ledger which records transactions between two parties in an immutable way. It is a growing list of records (blocks) that are linked and secured using cryptography. Each block contains a cryptographic hash of the previous block, timestamp and transaction data.
The blockchain is a peer-to-peer network, where there is no central administrator or controlling entity. The network consists of many connected computers called nodes that are used to store and process transactions; these nodes share their computing power with each other for free!
The data stored on the blockchain can’t be altered or deleted because it is verified by multiple users before being added to the chain. And since it’s all distributed across thousands upon thousands of servers around the world — there’s no single point of failure — it’s also impossible to shut down without shutting down every single computer able to access it at once!
Virtual Marketing on Social Media and the Internet
If you want to get your business off the ground, you’re going to have to market it. It is not enough for you to simply create a new product and hope people notice it. This is especially true if what you’re selling is intangible (like an app or game) instead of physical.
In order for marketing on social media and the internet to be effective, there are several things that must happen:
- People need to know about your product or service.
- They need a way to…