Books You Need To Read 9

Chris Lowry
3 min readMay 25, 2023
Grab Your Copy

Profit First: A Game-Changing Approach to Financial Management


In today’s competitive business landscape, managing finances effectively is crucial for the success and longevity of any enterprise.

However, many entrepreneurs and business owners find themselves trapped in a constant cycle of financial stress, with profits often eluding their grasp.

Enter “Profit First,” a revolutionary book by Mike Michalowicz that challenges traditional accounting practices and presents a game-changing approach to financial management.

In this article, we will provide an overview of the book “Profit First” and explore its key principles and strategies.


“Profit First” introduces a simple yet transformative concept: putting profit at the forefront of financial decision-making.

Michalowicz argues that the conventional formula of “sales — expenses = profit” is fundamentally flawed and often leads to the depletion of profits. Instead, he proposes a paradigm shift by rearranging the equation to “sales — profit = expenses.”

By prioritizing profit allocation from the outset, business owners can cultivate a financially healthy and sustainable organization.

The book outlines a step-by-step system that guides readers on implementing the Profit First methodology in their businesses.

Here are the core principles and strategies presented in the book:

Establishing Profit First Accounts:

The foundation of the Profit First system lies in setting up separate bank accounts for specific purposes.

These accounts include the Profit Account, Owner’s Pay Account, Tax Account, and Operating Expenses Account.

By allocating money to these accounts based on a predetermined percentage of revenue, businesses ensure that profit, owner’s pay, and taxes are prioritized and protected.

Profit Allocation:

Under the Profit First approach, profits are allocated before any expenses are paid. This encourages business owners to make necessary adjustments and operate within their means, promoting financial discipline and sustainable growth.

Expense Management:

With Profit First, expenses are constrained to what is available after profit allocation, forcing businesses to prioritize and optimize spending. This process prompts a critical evaluation of expenses and often leads to more efficient resource utilization.

Regular Profit Distributions:

One of the most appealing aspects of the Profit First system is the regular distribution of profit. Rather than waiting for a year-end windfall, businesses following this approach consistently allocate profit to the owner. This not only provides a reward for their hard work but also reinforces a positive financial mindset.

Behavioral Change and Financial Health:

Beyond the tactical aspects of financial management, “Profit First” focuses on instigating a behavioral change in business owners. By emphasizing the importance of profit and shifting their mindset, entrepreneurs are empowered to make better financial decisions and ultimately improve the financial health of their businesses.

“Profit First” offers a refreshing and practical perspective on financial management, challenging conventional wisdom and providing a clear roadmap for achieving profitability.

By prioritizing profit and implementing the Profit First methodology, business owners can transform their financial reality, achieve stability, and drive sustainable growth.

Whether you’re a seasoned entrepreneur or just starting on your business journey, “Profit First” is a must-read book that can revolutionize your approach to finance and reshape the future of your business.

Want more? Hit subscribe above!



Chris Lowry

Author at Runner writing books both fiction and non fiction, crypto investor, real estate and urban renewal.