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How to Find Brand New Readers for Free

One of the best ways to find new readers is to buy them.

But who has that kind of money, especially if your goal is to reach a six figure author income in the shortest amount of time possible.

Enter a funnel formula.

What is a funnel?

An example is, you give away book one in a promotion with other authors on sites like Bookfunnel or Storyorigin.

The reader gives you their email address, and you start to tell them about your other books.

The reader goes on to buy your other books.

That’s a funnel.

There should be steps to your funnel, and it’s usually your newsletter where you talk about you, your hobbies, your life and eventually your books.

But there’s another way to do it, another tool for your author toolbox.

A Self-Liquidating Funnel (SLF) is a marketing strategy that aims to recover the cost of acquiring customers through initial product sales, essentially making the customer acquisition process self-funding.

It often involves offering a low-priced, high-value product or service upfront, followed by upsells, cross-sells, or other monetization strategies that generate additional revenue.