Do you skip the ads?

Do you skip the ads?

I read an article on LinkedIn from a media tracking company.

Guess what?

You’re not alone.

On Youtube, 90% of respondents press the skip the ad button.

On traditional television, I skip 100% of commercials in programs I DVR.

So do over 80% of the people surveyed for the tracking company.

Hell, I remember recording shows on VHS just so I could fast forward through the commercials.

In the comments, a dozen or so people said they skip the ads 100.

Or they 100 skip the ads.

They used the little red emoji button with the numbers 1 0 0.

Some defined it by age. “I’m a millennial.”

Or by time. “I’m too busy.”

Which made me think about how I watch Youtube videos.

And if I skip 100% of the ads.

Then answer is yes.

The question is why?

Why do people skip the ads? And why do advertisers still pay for them?

Like me.

I’m an advertiser for my books.