Feb 5, 2020
4 min read
How important are big ideas?
The Start Up Writer 1
CHAPTER ONE
It is not how big you are, it’s how big you play.
~Author Unknown
BRAND POSITIONING defines how you are different from your competition.
What sets you apart, and how does it create value for your market?
Instead of leaving your positioning to chance, you should establish a strategy to reach your objective. Many sports companies have used archetypes to define their Brand.
