How to Get Great Big Ideas
The Start UP Writer CHAPTER THIRTEEN
He hits from both sides of the plate.
WHERE DO YOU FIND STORIES?
Stories exist everywhere at every level, you just have to know how to research it. In a recent issue of the IEG SPONSORSHIP REPORT, there was a blurb about American Express. The credit card giant is testing a MEMBERS ONLY LOUNGE at a mall in New Jersey. Amex cardholders get exclusive access to complimentary snacks, refreshments and a ton of guest…