Steal My Business Idea: Soft Serve on Wheels

Chris Lowry
4 min readMar 24


Soft Serve on Wheels Business Plan

Executive Summary:

Our business, “Soft Serve on Wheels” is a food truck that serves self-serve soft serve ice cream in various flavors. Our aim is to provide customers with the option of serving themselves any amount of ice cream they desire, with the choice of opting for different toppings.

We believe that there is a high demand for a self-serve soft serve ice cream truck, as there are limited options within the market that offer this feature. Our goal is to provide a fun, interactive and delicious experience for customers, and we are confident that we can achieve this through our business.

Market Analysis:

The market for ice cream in general is very large and diverse, catering to a wide range of customers of all age groups. However, the market for self-serve soft serve ice cream is still untapped, with very few businesses offering this option. This provides us with a great opportunity to fill in the market gap by providing customers with an innovative and interactive experience that allows them to create their own customized product.

Target Market:

Our target market is individuals and families who are looking for an enjoyable experience and a unique way of enjoying soft serve ice cream. Our business would aim to target people from different age groups and demographics, as we believe that our product has an appeal to every customer. Our truck could primarily be located at strategic areas where families tend to gather, such as beaches, parks, and other recreational areas.


Our menu would consist of a range of flavors of self-serve soft serve ice cream, which would include vanilla, chocolate, strawberry, and other flavors that can be rotated in and out. We plan to offer a wide range of toppings that customers could choose from, such as nuts, sprinkles, candies, syrups, and fruits.

Business Operations:

Our business plan would involve operating a food truck that would be equipped with all necessary equipment for self-serve soft serve ice cream. We would need a generator, water storage, soft serve machines, freezers, and storage for toppings.

The truck would be operated by a team of trained staff who would be responsible for maintaining the cleanliness of the truck, managing the inventory, and serving customers. Our staff would be trained to engage with customers, ensuring that they have a positive experience.

Marketing and Promotion:

Our marketing strategy would be focused on engaging with the community and promoting our unique product. We would promote our business through social media platforms such as Facebook, Instagram, and Twitter.

We would also create flyers and brochures, and participate in events such as festivals, fairs, and other community events. We would give out free samples of our products to encourage customers to try our product and for them to share their experience with others.

Financial Projections:

Our business would generate revenue through the sale of soft serve ice cream, with an average price point of $3 per cup. Based on our research, we expect to sell an average of 150 servings per day.

Assuming a cost of $1.50 per serving, we anticipate a gross profit margin of 50%. Our fixed costs, including truck lease, equipment, insurance, and staffing expenses, would be approximately $5,000 per month. Our variable costs, including ice cream mix, toppings, and fuel, would be roughly $1,500 per month, depending on the volume of sales.

Based on these projections, we expect to break even within the first six months of operation, with an estimated revenue of $13,500 per month. As our business grows and we establish a strong presence in the market, we anticipate an increase in sales and a higher profit margin.


“Soft Serve on Wheels” is a unique and innovative business concept that aims to fill a gap in the market by offering a self-serve soft serve ice cream truck experience. We believe that our product will appeal to a wide range of customers, providing them with a fun and interactive way to enjoy their favorite ice cream flavors and toppings.

With a strong focus on community engagement, customer service, and product quality, we are confident that our business will be successful in capturing the attention of our target market and generating a loyal customer base.

By carefully planning our business operations, marketing strategies, and financial projections, we aim to minimize risks and ensure the long-term success and profitability of “Soft Serve on Wheels.”



Chris Lowry

Author at Runner writing books both fiction and non fiction, crypto investor, real estate and urban renewal.