The 2022 Marketing Plan

Chris Lowry
2 min readJan 20, 2022

The 2022 Marketing Plan

It’s only $299.

That’s 20% off.

Even though I don’t have it.

It’s for a limited time, which is the best way to make a discount offer.

I do it all the time with 5 day promotions.

But they never schedule it around the 29th, which is Amazon payday.

It’s always the week before.


I’ve seen a lot of marketing opportunities slip past me because of timing.

I don’t know if it would level up the author career, but it’s tough to watch the misses.

I think it would.

Because it has in the past.

It’s the reason I took a regular job. But that doesn’t pay until Feb 3.

So here I sit, with an idea and a dream.

And a need.

One investor with $1500. Or 10 investors with $150.

That’s the big one.

What would I do with 1500?

Buy four weeks worth of promotions on Freebooksy and Fussy Librarian.

Buy four weeks worth of Facebook ads scheduled over February and March.

Pay for Amazon ads for backlist titles.

Buy 5 covers for new books in each series.

Finish and publish the books.

Build a promotion plan for mystery titles that includes 4 new book covers and a Fussy Librarian to the reader magnet title on Bookfunnel.

Pay back the 1500 loan in 4 payments of $440 so investor earns $250 on their principal.

Or 10 investors earn $25 on their $100 principal.

Plus something special for investors that I haven’t decided yet.

By that time, Amazon’s money should arrive and the cycle is self perpetuating.

Can you help?

What questions would you ask? EMAIL ME.

Chris Lowry

Author at Runner writing books both fiction and non fiction, crypto investor, real estate and urban renewal.