The Single Best Way to Grow Your Brand

We didn’t lose the game; we just ran out of time.

~Vince Lombardi

How you can make stories work for your Brand on the conscious and unconscious level with your prospects and customers is by tapping into an archetypal theme.

By touching on a familiar story, you get your customer to nod along with you, and engage with you on multiple levels.

The most common archetypal themes are:

THE HERO’S JOURNEY