The Start UP Writer Idea Machine

CAPTIVATE CHAPTER TWELVE

If the world was perfect, it wouldn’t be.

~Yogi Berra

HOW RELEVANT IS Your STORY IN TODAY’S WORLD?

Stories are repeatable shorthand’s — ways to make it easy for your audience to understand your idea and share it.

Look at The Babe. There’s hardly anyone around who actually witnessed the “called shot” when the Baseball great pointed to Center Field with a promise to crack a homerun from the next pitch.