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What are 20 social media marketing tactics to help promote your small business:

Chris Lowry
3 min readAug 17, 2023

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Here are 20 social media marketing tactics to help promote your small business:

1. Define Your Goals: Clearly outline what you want to achieve with your social media efforts, whether it’s brand awareness, lead generation, sales, or customer engagement.

2. Choose the Right Platforms: Focus on the social media platforms where your target audience is most active. This could include Facebook, Instagram, Twitter, LinkedIn, TikTok, Pinterest, or others.

3. Optimize Profiles: Create consistent and professional profiles across all platforms, including profile pictures, cover images, and compelling bios.

4. Content Strategy: Develop a content calendar with a mix of promotional posts, educational content, behind-the-scenes glimpses, user-generated content, and more.

5. Visual Content: Use high-quality images, videos, and graphics that align with your brand’s identity and resonate with your audience.

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Chris Lowry
Chris Lowry

Written by Chris Lowry

Author at https://payhip.com/ChrisLowryBooks Runner writing books both fiction and non fiction, crypto investor, real estate and urban renewal.

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