What Can Amazon Teach You About Cryptocurrency Marketing?

KEYWORD: Price Elasticity and consumer mindset

How much would you pay for an ebook?

It’s me.

I’m the consumer.

I read a lot. I’m not quite a whale reader, a person who reads one or more book a day.

But I am a two book per week guy on average.

One fiction. One non-fiction.

And I’ve been doing that for twenty years.

Which puts me firmly in the consumer camp.

Ever see that guy or gal who went to B&N and bought a dozen hardcovers off the clearance stand?

That was me. Same when Books a Million sold books, or the guy who got a little tingle when it was time to fly, cause I’d stop at the airport kiosk just to grab a new title for the flight.

I’m a late adopter on Kindle though.

I’ve only gotten into reading on my phone in heavy rotation in the past eighteen months.

Still a book a week. But my consumer mindset was fixed on price at $2.99 or less.

Or in Kindle Unlimited, which I used a lot, especially for authors in this group.