What I Learned from The 4 Hour Work Week — steal it for Yourself
I read a book called The 4 Hour WorkWeek.
Over a decade ago.
It talked about building systems, finding the Parato Principle customers and how to get really good at something really fast.
Which led me to the author’s blog.
He didn’t write many posts, but when he did, they were long and packed with actionable tips.
He often had guest posters, because his audience from the book was so large, and it allowed him to publish on a regular basis.
The title came from an ad test.
He tried 4 different titles using Goggle Ad Words and the one that got the most clicks become the title of the book.
His original idea?
How to deal drugs for fun and profit.
Because his book documented his fitness supplement business.
I stayed with the author for a long time, and a few years ago, after four more books, he moved to making a podcast.
When I drove a lot, I would put one on and listen, but it was tough.
People said so many good things I wanted to take notes, and I wasn’t keen on doing that while driving.